A fascinating new study has revealed something poultry producers can’t afford to ignore: broiler chicks favor bright light when active, dim light while resting, and their preferences evolve with age.
This finding underscores an important truth: lighting isn’t simply about making a barn brighter. It’s about creating an environment that supports natural behaviors, minimizes stress, and optimizes welfare.
Providing birds with the ability to move between different light conditions mimics the variety they would experience in nature. The benefits are clear:
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Improved welfare — reduced stress and better rest patterns
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Enhanced growth — consistent feeding behavior supported by optimal light
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Better flock health — lighting that aligns with biological rhythms
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Operational efficiency — targeted lighting saves energy without sacrificing performance
The Producer’s Takeaway
The future belongs to adaptive, animal-centric systems that respond to both the age and activity level of the flock.
At ONCE, a Signify brand, our NatureDynamics system is the only smart, connected lighting platform on the market that allows you to instantly change between custom light recipes and scenes — giving your birds exactly the light they need, when they need it.
Better light = brighter prospects for your birds and your bottom line. Read the full study here.
Are you ready to make the shift?
Contact our team to learn how our tailored lighting solutions can help your operation thrive.
