At Double E Farm near Asheboro, North Carolina, broiler producer Kent Elliott has always focused on maximizing his birds’ potential. With four 42 x 500-foot houses in operation for 18 years, Kent understands that the first 21 days of a bird’s life are critical for growth.
The Challenge: Boosting Bird Weight During the Growth Window
For years, Kent noticed that two of his houses consistently produced heavier birds, while the other two, smaller-bird houses, needed better lighting to avoid dark spots that could hamper growth. “The first 21 days are the most important,” Kent explains. “Don’t get me wrong; they can gain weight after that, but you get the most bang for your buck during that first 21 days.”
Kent’s goal was clear: find a lighting solution that would help boost bird weight and his farm’s profitability. He had traditionally used Satco bulbs but was willing to try something new: ONCE white LED lights with engineered bulbs.
The Solution: Testing White LED Lights in a Side-by-Side Comparison
Kent took a measured approach, installing 10W dimmable pin watt bulbs in two of his houses and ONCE white LED lights in the other two. This setup let him compare performance firsthand.
The Results: Heavier Birds and Clearer Light
The difference was immediate and impressive. “The birds in the houses with the white LED lights were heavier,” Kent reports. “I attribute it to the bulbs we put in. It’s a beautiful light—whiter and not as yellow—and I like it.”
One key feature Kent appreciates is the flicker-free operation of the white LED lights. “They dim down beautifully and then they hold,” he says. “I’ll come on down and the reading says zero, and they still burn fine.” This level of control and stability has made a real difference in how Kent manages his lighting throughout the birds’ early growth phase.
Encouraged by these results, Kent has since installed white LED lights in his remaining two houses, ensuring every flock benefits from the best lighting possible.
Kent’s experience at Double E Farm highlights the impact that the right lighting can have on bird health and farm profitability. By investing in white LED lights, he’s not just brightening his houses—he’s brightening his birds’ potential for healthier, more robust growth.
Contact our team to learn how tailored lighting solutions can help your operation thrive.
