According to the business software company HubSpot, 64% of businesses have established value propositions – a brief summary of how a product or service benefits customers. Yet recent studies have confirmed that only 2.2% of companies have useful value propositions. I wish I could say that number surprises me. But the reality is that it’s not enough to be able to explain what you do; you need to offer a compelling reason for why you do it. Noted thought leader Simon Sinek says start with why. I agree. You also need to show your why.
Our value proposition at ONCE by Signify is Performance, Welfare and Sustainability. We provide higher quality lighting that helps farmers and growers optimize production of poultry and swine within their current management practices.. And we do it safely, effectively, and efficiently in a way that improves the welfare of animals.
Of course, having a value proposition is only one step. It’s what you do with it that matters. A value proposition is not a slogan or tagline; words limited to a website, marketing materials or SWAG. At ONCE by Signify, we consider our value proposition a living, breathing entity – both literally and figuratively. We continuously develop and improve our dynamic lighting solutions and use our value proposition as a means of pressure testing these solutions – making certain our actions and product offerings are aligned with our values..
There’s not a day that goes by where my colleagues throughout the globe and I aren’t thinking about how we communicate and quantify the value of Performance, Welfare and Sustainability, which I think of as showing our why.
Showing why our dynamic lighting recipes:
-Contribute to on farm performance
-Improve animal health and welfare in poultry and swine
-Use light in a way that improves lives and positively impacts the planet
I believe communicating and quantifying the value of a value proposition – showing your why, is all about doing more things right, even when they’re difficult or unpopular. Doing things right means ensuring the value proposition is reflected in your company’s people, products, and services. When you do things right, employees, customers and stakeholders feel good about your company. You start seeing results – not only in a company’s bottom line, but in recruitment and retention numbers and those crucial yet hard to quantify metrics like employee morale and industry trust and respect. That’s when you’re truly showing your why.
I’d love to hear what you’re doing to show your why. 💡
Send us a note once.info@signify.com
#management #leadership #culture #welfare #sustainability #agriinnovation #valueproposition #showyourwhy